Fast Company

People often wonder why they should attend an event and what they will get for their time and attention. The concept for this project was to answer that question. Focusing on speakers that found success in an aspect of the food industry, this campaign purposely uses a kitschy pitch of free food to entice the attendee to the presentation. Pairing this playful nudge with a purposeful headline declaring what the viewer will gain from attendance helps to garner attention and interest. This concept is also applied to the event banners and promotional materials.