Herb Bar
Business Development
Refined Rustic
Deliverables
Logo
Signage
Product Packaging
Promotional Products
Vehicle Wrap
Objective
Herb Bar is a fictional boutique shop in a revitalized, historic small town. The shop believes in spreading a love for incorporating herbs and spices into cooking to create affordable, flavorful healthy meals for individuals and families. Herb Bar prefers multi-use containers and recycled packaging. They thrive on being active business members in the community through advocacy, education and service.
The scope of the project includes visual identity, product packaging, promotional products and a vehicle wrap.
Brief Narrative
Herb Bar has fresh and dried herbs and spices individually, in blends and create your own blends. The shop also sells related products such as oils and dried herb & floral shower steamers. Herb Bar has indoor shopping and outdoor raised garden beds for fresh cut bouquets of herbs & spices that are wrapped as though they are precious florals. In addition, a mobile cooking school truck can be used for educational or promotional events.
Concept Execution
Inspired by the business’s worn 100-year-old brick building and the idea of preservation of community, heritage, and tradition, the visual style is a rustic version of old meets new. Blending the use of traditional type and hand drawn elements reinforces this union of refined rustic.
